Getzoo(08)
About the project
A new Getzoo store on Shopware 6.
Getzoo sells products for small rodents: wooden houses, running wheels, bedding, hay and natural food for hamsters, mice and other small pets, for German-speaking customers.
We designed the new version of the Getzoo online store, running on Shopware 6. We created a custom design that works perfectly with the brand’s logo and visual identity, and at the same time reflects the character of the pet industry.
The challenge
“Natürlich. Artgerecht. Getzoo.” A store that feels as natural as the products it sells.
- 01
True to the brand
The design had to work with the existing logo, the rabbit mascot and the brand’s visual identity, not compete with them.
- 02
The character of the pet world
Warm, natural textures, paw prints and hamster illustrations make the store feel friendly and caring.
- 03
Built for Shopware 6
A custom design prepared for the platform, from the homepage to the product page and the cart.
Visual direction
Natural greens, a warm orange and a friendly rounded typeface.
The interface is set in Baloo 2, in Medium, Bold and Extrabold weights, a rounded typeface that matches the playful Getzoo logo. The palette moves from deep forest green to fresh light green, with a warm orange for prices and calls to action and a soft cream background.
Baloo 2
One rounded typeface for headings and the interface.
Greens
Dark, mid and light green for navigation, banners and trust elements.
Orange
The colour of the logo, used for prices, badges and key actions.
Cream
A warm, natural background that keeps the store light.
The store
From the homepage to the cart, designed for small pets and their owners.
The homepage opens with the line “Natürlich. Artgerecht. Getzoo.” and a natural scene with a hamster in its running wheel. Shopping by animal, clear product cards and visible delivery promises make it easy to find the right product.
Key elements
Shop by animal
Quick entry points for Goldhamster, Farbmaus, Zwerghamster and other pets lead straight to the right products.
Trust at a glance
Delivery promises such as “98% of orders are processed within 24 hours and handed over to DHL the next working day”.
Product page
A large gallery, variants, ratings and loyalty points, with a clear “Add to cart” action.
Cart and checkout
A clean cart with a summary, a loyalty discount and the same-day dispatch information.
Results & summary
A store with character, ready to grow on Shopware 6.
Getzoo received a custom store design that is fully consistent with its brand and clearly shows what makes it different: natural products and real care for small animals.
The design system covers every key page of the store, so new categories and campaigns can be added without losing the brand’s character.
