Allzero(04)
About the project
A premium brand for people who celebrate without alcohol.
Allzero Group AZG is a general importer of premium non-alcoholic drinks from all over Europe. It began with a personal search for flavours that let you celebrate moments, enjoy successes and share joy, and above all live healthier in a culture where alcohol is deeply rooted in social rituals.
We were responsible for creating the brand from scratch: its brand language, logo, visual identity, advertising materials and social media creatives.
Our scope
“Pure pleasure.” A brand that makes going alcohol-free feel like a treat, not a compromise.
- 01
Brand language
A tone of voice built around celebration, taste and a healthier lifestyle, summed up in the line “pure pleasure”.
- 02
Logo
A sign based on the shape of a cocktail glass, with a classic yet modern typeface.
- 03
Visual identity
Colours, typography, mockups, animation and a brand book that keeps every application consistent.
- 04
Advertising & social media
Business cards, flyers and social media creatives that bring the brand to customers.
Visual direction
Minimal, boutique and quietly luxurious.
The project is based on a contemporary, minimalist look that puts simplicity and clarity first, with a touch of artistic expression. The boutique style adds a note of luxury and sophistication.
Cream
The primary colour: a clean, airy background for the whole brand.
Bottle green
An elegant accent that gives the brand its character.
Copper & amber
Details that bring warmth and a subtle glow.
Dark blue
Adds depth and a professional tone.
Research & moodboard
We started with research and a moodboard that set the mood, colours and references for the whole identity.
Logo
A cocktail glass as the sign of elegance and refinement.
The shape of a cocktail glass is the main motif of the logo. It is set in a simple, elegant typeface, classic yet modern, which suits the minimalist style and keeps the brand clear.
The line “pure pleasure” is part of the logo, set smaller but just as stylishly, below or beside the main motif, so the two form one harmonious whole.
Versions · mockups · colours · animation
The logo works in several versions and colourways, on packaging and print, and comes to life in a short animation.
Brand book
One book of rules for every bottle, post and print.
The brand book collects the logo, colours, typography and their applications, so every new material stays true to the brand.
Social media
Creatives that make the brand feel like a celebration.
Social media creatives carry the same cream, green and copper palette and the cocktail-glass motif, in still and animated formats.
Business card & flyer
Printed materials complete the identity: a business card and a flyer for meetings with partners and customers.
Results & summary
A complete premium brand, ready for the shelf and the feed.
Allzero received a coherent brand built from scratch: a recognisable language, a logo with a clear idea behind it, a full visual identity, advertising materials and social media creatives.
The minimalist, boutique style positions non-alcoholic drinks as a premium choice for people who want to celebrate and live healthier at the same time.
