eFizjoterapia(01)
About the project
One platform for physiotherapy: patients book visits, specialists run their practice.
eFizjoterapia is a booking and practice-management platform for physiotherapy. Patients use it to find the right specialist and book a visit online; physiotherapists use it to run everything from a one-person practice to a clinic with many specialists.
We were responsible for the rebrand, the design system and the interfaces of both sides of the platform: the patient portal and the specialist system.
The challenge
“The main challenge was to design a consistent and clear user interface for two very different audiences.”
Key goals of the project:
- 01
Two audiences, one product
Patients (B2C) need to book a visit in a few steps; specialists and clinics (B2B) need a tool to run their daily work. Both had to feel at home in the same platform.
- 02
Complexity made simple
Clinic management and medical records are complex by nature. We had to balance them against an extremely simple booking path.
- 03
One identity everywhere
The new visual identity had to stay consistent across every screen, on desktop and on mobile.
Visual direction
Green for trust and health, with colour only where it matters.
The brand is built on green, a colour associated with trust and health. Orange, red and blue are used sparingly, only to mark statuses and key actions, so the interface stays calm and easy to read.
A custom icon set and soft illustrations make a clinical system feel friendlier and more human, for patients and specialists alike.
Visual identity
A brand book that keeps every touchpoint consistent.
The identity system covers the logo and its variants, a set of pictograms built on one construction grid and templates for social media.
The solution
A patient portal and a specialist system on one design system.
Both sides of the platform share one set of components, colours and icons, so patients and specialists move through a product that looks and behaves the same way.
Patient portal
Smart search
Advanced search with filters for specialisation and location, plus a map view, helps patients find the right physiotherapist nearby.
Reviews and ratings
Opinions from other patients build trust and make the choice easier.
Online calendar
Free dates are visible straight away, so booking a visit takes only a few clicks.
Specialist and clinic pages
Dedicated landing pages work as marketing pages for each specialist and clinic.
Specialist system
Calendar management
Specialists set visit intervals, open slots and time off, and keep their whole schedule in one place.
Medical history
Patient records are managed in an interface designed around data-protection requirements.
SMS notifications
Automatic confirmations, reminders and cancellations reduce the number of missed visits.
From one office to a clinic
The same tools scale from a single practice to a facility with many specialists.
Launch materials
The new brand, beyond the screen.
To launch the new brand, we also prepared print advertising, social media creatives and a promotional video, all built on the same colours, icons and illustrations as the platform.
Results & summary
A fast, reliable way to book physiotherapy, and a tool that brings practices new patients.
For patients, eFizjoterapia is a quick and dependable way to find a physiotherapist and book a visit.
For specialists, it automates administration and documentation and works as an online marketing channel that helps them reach new patients.
