Bauee(2026)
About the project
Turning a technical DIY catalogue into a lifestyle brand.
Bauee is a modern e-commerce brand in the DIY (Do It Yourself) sector, created to unite the offer of several independent, well-established manufacturer brands: Lamo Manufactur, Stanke, Steigner and Holzbrink.
The platform’s wide range covers both highly technical components (shower seals, worktop and skirting trims, steel cables, irrigation systems, metal accessories) and design products for interiors (steel furniture legs, plant stands, wooden worktops, metal hangers).
The challenge
“Traditional hardware and technical stores often overwhelm customers with a raw, complicated and purely technical approach.”
Key business and branding goals:
- 01
Consolidating the offer
Bringing the products of four separate brands under one roof, Bauee, and presenting them in a consistent, logical way.
- 02
Repositioning
Moving from the story of a “raw technical store” to a friendly lifestyle concept, in line with IKEA’s philosophy but with an even stronger lifestyle character.
- 03
Democratising DIY
Showing home improvements and repairs as simple, enjoyable and accessible to everyone, without putting people off with technical jargon.
Strategy & visual direction
Energetic yellow, decisive type and real people doing it themselves.
To meet the business goals, the project is built on a distinctive visual identity foundation: an energetic, bold yellow, strong and decisive typefaces, and subtle technical accents.
It all comes together in an accessible, aesthetic and engaging form, based on authentic shots of people who transform their interiors on their own, with satisfaction and without fear.
The solution
A complete e-commerce design system for Shopify.
We designed a complete e-commerce design system tailored to the Shopify platform and defined the visual direction for social media communication.
Homepage
Hero section
Instead of a plain product display, a large-format lifestyle banner (“Perfekte Abdichtung”) places specialist products, such as seals, in the real and aesthetic context of a modern bathroom.
Intuitive categories
A clear split into product sections and promo modules lets users move smoothly between very different categories, from garden accessories to furniture components.
“Jetzt im Trend”
Dynamic visual tiles show ready-made product uses, such as perfect irrigation or durable cables, working as simple guides and inspiration.
Social proof
The logos of the pillar brands (Holzbrink, Lamo, Steigner, Stanke) are built into the page, keeping the synergy and the loyalty of customers who already know their products.
About page
Build. Renew. Enjoy.
The page dedicated to the brand’s philosophy is built around the motto “Build. Renew. Enjoy.” Instead of a classic, dull corporate description, we designed a modern layout that tells the story of a new approach to DIY.
Text sections with a strong message, “Different needs, one place. Bauee!”, communicate the consolidation of the brands and the focus on each customer’s individual needs.
Bauee’s key differentiators and figures, presented on the About page with clear, minimal icons and a yellow brand accent.
Social media direction
One brand, from the store to the feed.
An integral part of the project was building a bridge between the store and social communication. We built a “We’re on Gram” module into the e-commerce structure.
The proposed direction presents content where technical details meet geometric yellow graphic overlays (a soft flower and star motif) and calls to action such as “Re-design your space” or “Your table is ready”. This keeps communication fully consistent across every channel (omnichannel).
Results & summary
A store that inspires, educates and shortens the path to purchase.
With the new UI/UX design, Bauee gained a unique lifestyle character that sets it apart from generic technical hardware stores.
Combining an advanced engineering range with a simple, almost “friendly” visual language created a Shopify store that inspires, educates and effectively shortens the purchase path for the modern DIY generation.
Meta Ads
Video ads that bring the store to the feed.
Short animated ads for Meta campaigns, in feed (4:5) and link-ad (1.91:1) formats, built on the same yellow signet, bold type and lifestyle scenes as the store.
Hover a video to play itSwipe for more · videos play as you scroll
Client’s word
“Working with Damian on creating the new e-commerce brand Bauee was a strategic and exceptionally successful step. He combines creative flair with full business professionalism. His expert advice, organisation and high responsiveness made the project run smoothly and without problems. We entrusted him with the complete visual and content layer, from the online store design to consistent social media communication. Punctuality, flexibility and a deep understanding of the needs and specifics of an e-commerce brand make Damian a business partner worth recommending.”