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Fairytrees
About the project
Artificial trees you can hardly tell from the real thing.
Fairytrees is a brand of premium artificial Christmas trees and seasonal décor, sold across Europe through its own store and on Amazon. Most of the products, above all the trees, are made in Europe, and that quality is the heart of the brand.
Our task was to show the flagship product, the artificial Christmas tree, in a clear and visually attractive way, so that customers online could see how closely the trees resemble living ones.
The challenge
“Online, a customer can’t touch the branches. The pictures have to prove the tree looks real.”
- 01
Realism above all
Showing the needles, density and shape of the trees so that they read as living trees, not plastic.
- 02
Three clear collections
Making the differences between Natural, Premium and Exclusive obvious at a glance, so customers choose the right tree quickly.
- 03
15 models × 6 languages
Building one template system that scales to every model and every marketplace language without losing consistency.
- 04
Made in Europe
Highlighting European production at every step of the customer journey, as the brand’s strongest proof of quality.
The solution
An Amazon template system with A+ content for the whole range.
We designed Amazon listing templates, including A+ content, for 15 tree models in 6 languages. Every element repeats the same visual language, so the whole range looks like one premium brand.
What we designed
Comparison table
The differences between the Natural, Premium and Exclusive collections are clearly marked in a comparison table, so customers see at a glance which tree is right for them.
New pictograms
We drew a new set of pictograms for the template: height, number of branch tips, material, stand and European production, readable even on a phone screen.
Missing shots, generated
Where the photo sessions had gaps, we generated the missing shots, keeping the light, the interiors and the look of the real trees.
Galleries for every model
Each of the 15 models got its own gallery showing both the technical details and the visual side: dimensions, branches, stand, and the tree in a real interior.
Made in Europe: a badge and a short story about European production appear in the main images, the A+ modules and the comparison table.
Artificial plants
A logo and a label for a new product line.
For the artificial plants line we designed a separate logo and product label that sit naturally next to the Fairytrees brand.
Accessories
Templates ready for every new product.
We also prepared templates for the new accessories: storage bags, wicker baskets, LED lights, garlands and wreaths. Each new product can be added quickly, in the same style as the trees.
Newsletter
Newsletters, from design to implementation.
We designed and implemented newsletter templates for seasonal campaigns, new products and promotions, consistent with the store and the Amazon listings.
Meta & Google Ads
Creatives for the store, Meta and Google Ads.
Banners for the online store and ad creatives for Meta and Google Ads campaigns, built on the same realistic tree photography and the Made in Europe message.
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Results & summary
One consistent brand on Amazon, in the store, in inboxes and in the feed.
Fairytrees gained a scalable system of Amazon templates and A+ content for 15 models in 6 languages, with a clear comparison of three collections and European production highlighted at every step.
New products, from accessories to artificial plants, now go online faster, in the same premium style as the flagship trees.
